Built for wedding venues
Designed around the real work of wedding venues, by people who run three of them.
Every lead answered. Every follow-up sent. Every wedding planned. Nothing slips.
Meet Ella. Your new AI assistant trained on your venue’s pricing, packages, FAQs, floor plans, policies, and brand voice. Once you approve Ella’s rules and guardrails, she automatically handles sales leads, follow-ups, plans weddings, and handles customer service questions — so your team can focus on what matters most.
The work that costs bookings is usually the work nobody gets to fast enough.
Leads come in after hours. Couples ask the same questions again and again. Follow-ups get delayed or never happen at all. Quotes and proposals are always changing and eat up your time. Planning details are scattered across email, texts, DMs, calls, and handwritten notes.
That is where bookings slow down, revenue leaks, and teams get buried.
Ella fixes that.
She answers routine questions instantly, keeps leads moving, follows up every time, and hosts planning meetings like a pro.
What Ella takes off your team’s plate
She replies in seconds, keeps leads moving, follows up every time, and hosts planning meetings — across text, email, chat, voice and video.
The second a new lead comes in from WeddingWire, your website, phone calls, Google, Instagram, Facebook — wherever. Ella goes to work — replying in seconds across text, email, chat, voice, and DMs. She sends a personalized reply, custom proposal, book tours, and follows-up. She answers the hard questions, knocks down objections, and builds real excitement. By the time the couple walks through your door, they’re already half-sold. What the platform does
Automation is the point. Control is mandatory.
Ella is not waiting for your team to approve every repetitive message one by one. She is built to run automatically.
The difference is that she runs within the guidelines and the rules you approve first.
You decide
- What she can answer
- What she can send
- When she follows up
- What pricing and packages she uses
- When she escalates to a human
Once your settings are approved, Ella runs the playbook for you — consistently, automatically, and at scale.
Ella at work
Thursday night to Saturday morning. Scroll to follow it.
9:40pm, Thursday
The inquiry lands.
A Saturday in September, 200 guests, ceremony and reception, interested in the Grand Ballroom and catering rules.
9:46pm, Thursday
Ella instantly responds
Ella sends a personal reply with 2 available dates, additional info and a sneak peek video, along with catering details, and potential options to tour the venue.
10:14pm, Thursday
The tour gets booked
The couple responds with a big thank you and confirms the tour for next week Saturday at 10am.
4:06pm, Sunday and Wednesday
Lead nurturing starts
The couple receives a link of past weddings in the Grand Ballroom, catering menu, ceremony options, and a personal note saying we can’t wait to see you Saturday.
10:01am, Friday
Tour reminder
Couple is asked to confirm their tour tomorrow via text.
10am, Saturday
Tour day & date booked
The tour goes terrific and the couple could not be any more thrilled with hosting their wedding at your venue. Date is booked.
Your Rules. Your Voice. Your Agent.
Ella does not guess how your venue works. She is built around your venue — your voice, your values, your way of doing business. That means couples get answers that sound like your team, reflect your offers, follows your rules, and stays aligned with your standards.
Automation handles the repetitive work. Your team handles the moments that matter.
Ella is built to take care of the routine, not replace the human judgment that closes bookings and creates unforgettable events.
Ella handles the volume. Your team handles the venue.
- PPriyaBride
Is the 26th still open for 140 guests?
- MMarcusGroom
Can we see the Grand Ballroom on Saturday morning?
- DDanaEvents director
Rebuild the Okafor quote with the plated menu.
- CCassidyBride
What’s the rain plan for the terrace ceremony?
The difference is scale
Ella can support dozens of planning conversations at once, 24/7, without dropping details or slowing down.
Lead response
Every inquiry answered in minutes, not mornings.
Planning meetings
Face-to-face planning at 9:47pm on a Saturday.
Automation with guardrails
She drafts. You approve, edit or reject. Nothing reaches a couple that you have not allowed.
Everything the booking actually runs on.
Ella is the front of house. Behind her sits the rest of the platform — the tools your team and your couples use to get from a first inquiry to a finished wedding.
Floor plan creator
Clean, event-ready plans in 2D and 3D.
Tour scheduling
Availability, confirmations and reminders in one flow.
Meeting scheduling
Planning meetings and consultations without coordination.
Available dates
Instant visibility so couples can decide faster.
Send & sign contracts
Contracts out and signatures back, digitally.
Card processing
Deposits, invoices and event payments.
Guest seating
Tables and placement couples can manage themselves.
Meal choices
Every guest selection collected in one place.
AI team trainer
Instant answers and faster onboarding for new hires.
AI help desk
Always-on support that shows the answer and does the work.
A faster venue = profitable venue.
When leads get answered faster, follow-up stays consistent, and routine communication no longer depends on who has time to send it, venues move more business without adding more overhead.
Alpha Venue helps venues:
- Respond faster
- Follow up consistently
- Reduce missed opportunities
- Plan and communicate with couples
- Improve customer satisfaction
- Increase profit margins
- Scale without adding payroll
Built by people who understand venue operations, not just software.
Built by Adam J. Etrheim — Owner/Operator of 3 Award-Winning Venues, Hosting Up To 200+ Events Annually, Since 2012.
Alpha Venue was designed around the real work of wedding venues. It’s for operators who care about speed, standards, profitability, and guest experience — and who want automation that actually works in the real flow of venue sales and planning.
What venue owners are saying
“Ella handles the questions our team was answering over and over, and she does it faster than we ever could manually.”
Venue owner · illustrative, pending customer approval “We stopped losing momentum between inquiry, follow-up, and next step. That alone changed the quality of our pipeline.”
Venue owner · illustrative, pending customer approval “What matters is not just speed. It is consistency. Ella keeps things moving without our team dropping the ball.”
Venue owner · illustrative, pending customer approval
If your venue is still relying on people to manually catch every lead, reply, and follow-up, you are leaving money in the gaps.
Ella closes those gaps automatically.
- She answers repetitive questions.
- She follows up on time.
- She keeps the pipeline moving.
- She works inside the rules you approve.
See how Ella works with your pricing, your packages, your workflow, and your guardrails.